Why some entrepreneurs make sales faster than everyone else has nothing to do with talent and everything to do with their willingness to take action.
In this episode, host Dielle Charon sits down with lead generation strategist and longtime client Roma Shah to talk about the realities of entrepreneurship, sales, rejection, and what it actually takes to grow a business in 2026. They unpack the entitlement that's keeping entrepreneurs stuck, why hustle isn't a dirty word, how to recover from failure faster, and why DMs are still one of the most effective sales tools available today.
From building a six-figure business during the pandemic to closing high-ticket offers through simple conversations, Roma shares her no-nonsense approach to sales, focus, and making money.
00:00 Intro + Meet Roma
01:15 How Roma built a six-figure business during the pandemic
02:10 The biggest difference between sales in 2020 and 2026
04:00 Why entrepreneurs struggle to get attention now
06:15 Entitlement, ego, and the truth about marketing
08:45 Employee mindset vs. entrepreneur mindset
11:30 The biggest risks entrepreneurs actually take
14:00 Why emotional resilience matters more than strategy
16:15 Speed, failure, and getting back in the game
18:00 Is it burnout or failure fatigue?
21:00 Why hustle culture isn't the enemy
24:30 The East Coast mentality and common sense in business
27:15 Why DMs still work in 2026
29:45 The simple DM framework that creates conversations
33:00 How to handle rejection and follow-up without fear
36:00 What sales actually is (and what it isn't)
39:30 Why entrepreneurs need more conversations, not more tactics
42:00 Making money without apologizing for it
45:00 DMs with integrity and building genuine connections
48:00 Final thoughts + where to connect with Roma
Join the membership: https://forthe23percent.com/everything-sales
