Four real business owners. four real money & sales problems. Live coaching from two millionaires. This is the FINAL episode of our 4-part sales & money series and a sneak preview of what the June 1st Coach-a-thon will be.
In this episode, host Dielle Charon and money coach Gina Knox answer real submitted questions from listeners about inconsistent income, building wealth, niching down, scaling without burnout, and getting out of "starving business owner" mode. If you missed Parts 1–3, go back and listen — the foundation matters.
00:00 Intro + Coach-a-thon preview
01:50 Coaching #1 — Brittany: $15K months / $3K months
02:50 Why inconsistent income is normal (even at 7 figures)
04:30 Student loans vs. investing (the math)
06:15 Brittany's sales problem: inspiring but not selling
08:15 Coaching #2 — Michelle: 7 years in, is she building wealth?
09:25 The owner's pay formula every business owner needs
12:00 The 3 questions to ask your accountant
13:25 Michelle's sales problem: referral-only is a risk
15:00 How to build an online audience from your client work
17:25 Coaching #3 — Dr. Priya: earning more, feeling broke
18:25 Why your revenue isn't your salary
19:50 Setting owner's pay based on the business, not your bills
22:00 Launching a membership without feeling salesy
22:40 Why niching down is the cheapest way to make more money
25:30 Coaching #4 — Danny: $750K revenue / $70K take-home
26:50 The construction industry "starving artist" trap
27:55 Operations is where your profit is leaking
29:55 The garden analogy: why you have to cut to grow
32:45 Should you compete on price? (Specialty over commodity)
36:00 Big themes: niching + operational inefficiencies
38:25 Join us on June 1st for the live Coach-a-thon
Connect With Gina Knox:
Instagram:
instagram.com/ginaknox
Email:
info@ginaknox.com
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.com
Instagram:
@forthe23percent
Membership:
forthe23percent.com/membership
