Dielle and Gina are back together and this time they're breaking down everything you need to know about fixing your sales AND your money in 2026. From COVID debt finally coming due, to over-bloated offer suites, to a knowing exactly what to cut and what to keep this episode is one of the most practical financial conversations for small business owners you'll hear all year. Plus they announce their brand new small business money app and an 8-hour live coach-a-thon coming June 1st.
0:00 Introduction to the Podcast
0:25 Overview of the Episode
0:42 Highlighting Last Week's Episode
1:33 Introduction to Special Events
1:50 Sales Challenges in 2026
2:19 Contextualizing Sales Coaching
4:01 The Current Market Challenges
5:07 Key Issues Facing Entrepreneurs
7:00 Reflections on the Pandemic's Impact
11:22 Essential Sales Skills
14:43 The Sales Conversation Framework
18:16 Reframing Objections
21:49 Identifying Ideal Clients
23:01 Overcoming Personal Biases in Sales
29:50 Conclusion and Reflection
Connect With Gina Knox:
Instagram:
instagram.com/ginaknox
Email:
info@ginaknox.com
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.com
Instagram:
@forthe23percent
Membership:
forthe23percent.com/membership
