Are you constantly lowering your landscaping prices just to win jobs, only to realize you're barely making any money?
In this episode of The Untrapped Podcast, Keith Kalfas breaks down the dangerous cycle of undercharging and explains how setting a minimum job price completely transformed his landscaping business. From taking on $200 jobs that barely covered overhead to establishing a $700 minimum, Keith shares the lessons he learned about pricing, profitability, and knowing when to walk away from a customer.
Keith also reveals how to calculate your actual job costs, why he targets a 50% gross profit margin, and how focusing on higher-value landscaping projects can free up your schedule to grow your business instead of constantly scrambling for the next job.
Whether you're just starting your landscaping business or you're tired of working long hours without seeing the profits, this episode will help you rethink how you price your services and build a business that's actually worth running.
