In this episode, Keith sits down with Jeff Michaels, founder of Pondering Waters, to unpack the lessons Jeff has learned over 28 years in the pond and water-feature industry.
Jeff shares how a backyard hobby turned into a full-time business after he was laid off from the automotive industry. He explains why ponds can become high-ticket projects with valuable recurring revenue, how collaboration helped him take on larger builds across the country, and why some of his toughest jobs became his best learning experiences.
Keith and Jeff also discuss pricing jobs correctly, listening for a customer's real pain points, setting expectations before work begins, using Jobber to organize operations, and hiring people who can handle the parts of the business that fall outside their strengths.
