Why Most B2B Coaches Get Podcasting Wrong | #520

"I don't have time for podcasting." That's the excuse I hear most from B2B coaches and entrepreneurs, and it usually means one of two things:

they don't see podcasting as a branding, marketing, and sales channel, or

they do see it and they're just not good at it yet.

In this episode I get into:

• Why most people mistake podcasting for an entertainment platform instead of a business tool

• The real reason you haven't started, or haven't stuck with it

• A story about helping my daughter with homework that reframes what "not having time" actually means

• The decision you have to make before you'll ever get good at this

If you're ready to stop making excuses and start using podcasting to build your brand, market your services, and close premium deals, book a discovery call at joewintersjr.com/start