In this episode, I sit down with Jon Ostenson, founder and CEO of FranBridge Consulting, a top 1% franchise consultant in the US, and author of Non-Food Franchising: The Better Path to Business Ownership.
Jon spent 15 years in the corporate world, most recently as VP of Sales at Carter's, before serving as president of ShelfGenie.
He later built a 35-employee company that grew but wasn't very profitable, and that experience taught him what he's good at, what he enjoys, and what he doesn't.
He built FranBridge around those answers.
Today his firm has made the Inc. 5000 list in back-to-back years, and referrals make up half of his business.
You'll learn:
- Why Jon keeps his consulting practice small on purpose, and how to build your business around your strengths
- How he built a very sizable practice without ever making a cold call, using what he calls magnetic marketing
- What it means to hold clients with an open hand and play the long game
- How he qualifies, and disqualifies, prospects on the first call
- The 75% pay cut he took to step into business ownership, and what carried him through that season
- Why a good system leaves room to innovate 20 to 25% of the time while following the proven playbook the rest
Connect with Jon:
Website: franbridgeconsulting.com
LinkedIn: Jon Ostenson
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