#226 - Scaling Up 2026 Where Healthcare Growth Goes Next

Patient journeys are messy, measurement is getting harder, and healthcare marketers are under more pressure to prove growth.

In this special episode of the Ignite Healthcare Marketing Podcast, Lauren Leone, President at Cardinal Digital Marketing, and Ashley Petrochenko, VP of Brand Marketing, preview Scaling Up 2026 and the challenges shaping this year's program. From changing patient discovery and AI to measurement, media investment, and complex growth strategies, they break down what healthcare marketers should be preparing for as they head into 2027, including a first look at Cardinal's new AI tools, Pulse and NextSpot.

You'll hear:

• Why patient discovery is expanding beyond traditional search
• Why healthcare measurement needs to move past clicks and calls
• What a two year measurement project just proved is possible for patient growth
• A first look at Pulse and NextSpot, Cardinal's new tools for healthcare growth

Scaling Up 2026 is free and happening October 13-14. Tune in for a preview of where healthcare growth is headed and the conversations healthcare marketers should have on their radar.

Register for Scaling Up: Healthcare Performance Marketing Summit -https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/

RELATED RESOURCES

The healthcare marketer's guide to conversion signal optimization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/conversion-signal-optimization-strategy/

Building a privacy-safe engine for patient growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/health-system-privacy-safe-measurement-framework-case-study/

The healthcare marketing audit: 6 strategic checkpoints - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-audit-checklist/

Healthcare PPC & Google Ads marketing trends in 2026  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-ppc-google-ads-trends-2026/