If you're still measuring marketing with disconnected dashboards, you're leaving patient growth on the table.

In this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing, sits down with Kassie Churchill, VP of Marketing at Kids Care Dental & Orthodontics, to unpack how her team rebuilt a broken attribution system into 14% new patient growth. They dig into why AI search, online reviews, and hyperlocal marketing are reshaping how parents choose healthcare providers, and how to tie every initiative back to measurable business outcomes.

You'll learn:

  • How to rebuild attribution around patient growth instead of vanity metrics

  • Why AI search and ChatGPT are already driving patient bookings

  • How a review generation strategy drove an 85% increase in five star reviews

  • How to prove marketing's impact with executive-level metrics

Listen in to learn how today's healthcare marketers are turning better measurement into better patient growth.

RELATED RESOURCES

Connect with Kassie - https://www.linkedin.com/in/churchillk/

Optimizing for AI search: A new era in healthcare marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

What is a patient journey? Examples to grow your practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

How to build a full-funnel healthcare marketing strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

Building a privacy-safe engine for patient growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/health-system-privacy-safe-measurement-framework-case-study/

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