#220 - One brand strategy powers 40 dental locations

Most DSOs think scale requires complexity. But what if one brand could actually make growth simpler?

On this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with April Sharry, VP of Marketing at Dental Depot. April shares how she has spent 10 years helping scale the organization to 40 general dentistry locations and five orthodontic practices across four states, while keeping one recognizable brand at the center. She breaks down how that approach simplifies campaigns, budget allocation, and marketing operations while preserving the founder-led culture and community roots that make Dental Depot stand out.

You'll walk away with:

• How one brand architecture simplifies marketing across dozens of locations
• Why founder-led culture protects brand integrity through expansion
• How fixing review management helped Dental Depot reach 4.7 stars
• Why community marketing can build recognition beyond traditional ROI

If you're navigating multi-location growth or weighing a move toward one unified brand, this episode offers a practical blueprint for scaling without sacrificing what makes the brand memorable.

RELATED RESOURCES

Connect with April - https://www.linkedin.com/in/aprilsharry/

DSO marketing: Branded house vs. house of brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

Why healthcare groups shouldn't fear website consolidation - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/multi-site-healthcare-groups-website-consolidation/

4 essential steps for marketing your de novo office - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-de-novo-digital-marketing-strategy/

Dykema DSO 2026 takeaways: What dental marketers need to know for a strong EOY - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dykema-dso-2026-takeaways-what-dental-marketers-need-to-know-for-a-strong-year-end/