#225 - Pediatric trust beats chasing algorithms

AI can help healthcare marketers create more content, but it can't replace the human connection that earns a parent's trust.

On this episode of the Ignite Healthcare Marketing Podcast, host Ashley Petrochenko, VP of Brand Marketing at Cardinal Digital Marketing, sits down with Karen Wright, a pediatric marketing veteran with more than a decade of experience, including at Boston Children's Hospital. Karen shares why strong content starts with understanding what patients and caregivers actually need, and why AI, algorithms, and new channels shouldn't distract marketers from the fundamentals that build trust.

You'll learn:

• Why asking "why" should come before any content or AI decision
• How to show the human side of clinicians beyond credentials and expertise
• Why credible, original content matters more than chasing algorithms
• Where AI can help without compromising accuracy, trust, or humanity

If AI is changing how your team approaches content, this episode will help you keep the technology in perspective and the patient at the center.

RELATED RESOURCES

Connect with Karen- https://www.linkedin.com/in/karenwrightboston/

The healthcare marketing audit: 6 strategic checkpoints - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-audit-checklist/

How Meta's Andromeda changes healthcare carketing forever - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-andromeda-update/

The PMAX creative strategy behind 44% more bookings - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/creative-strategy-pmax-patient-bookings-case-study/

Healthcare PPC & Google Ads marketing trends in 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-ppc-google-ads-trends-2026/