#223 - Healthcare Growth Is Hiding in Your Funnel

More leads won't fix growth if patients are already slipping through the cracks in the journey you have.

In this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal Digital Marketing, sits down with Jesse Feist, Director of Growth Marketing at Spring Fertility, to unpack where healthcare marketers are overlooking growth inside the funnel they already have. Drawing on 15 plus years across dozens of healthcare and fertility brands, Jesse breaks down how speed to lead, long-term nurture, conversion friction, and patient advocacy turn existing demand into sustainable growth, and why AI powered search is starting to reward real patient trust over paid reach.

You'll learn:

• Where to find conversion friction before increasing ad spend
• Why speed to lead can make or break patient acquisition
• How to nurture patients through long, complex decision journeys
• How to turn happy patients into advocates that fuel organic and AI driven discovery

If you want to uncover more growth from the demand and patient trust you already have, this episode of Ignite is one to listen to next.

RELATED RESOURCES

Connect with Jesse - https://www.linkedin.com/in/jesse-fiest-4926369a/

The healthcare marketer's guide to conversion signal optimization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/conversion-signal-optimization-strategy/

What is a patient journey? Examples to grow your practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

How to build a full-funnel healthcare marketing strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

Marketing + operations: Why total alignment is vital to growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment