I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs.
(00:00) - Intro
(02:04) - Reasons why you shouldn't start a community (yet)
(09:22) - Andy's perspective on what's a community
(10:52) - Tailoring your community to your personality and strengths
(19:57) - Tips that will ignite your community
(34:19) - The insider's guide to community management
(38:06) - The power of hot seats
(40:54) - Costly mistakes to avoid when building your community
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