Know Your "Enemies" — A Practical Guide to Competitive Intelligence

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This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.

• (00:00) - Intro

(03:35) - Customer obsession vs Competitor obsession (06:41) - Is competitive intel only for B2B SaaS? (09:40) - Defining competitive intelligence (16:20) - How do you identify threats? (17:56) - Practical case with a cinema (23:12) - How to start a competitive intelligence department? (28:13) - How to consolidate your research and apply it? (37:03) - How do you assess the maturity of a category? (44:16) - The number one tip to find differentiators (48:57) - Andy's biggest win (52:04) - Outro

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Finally...

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