Professionalism is Killing Your Brand: Here's the Cure

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io

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Corporate speak sucks.

Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. 

• (00:00) - Intro

(03:31) - Redefining professionalism

(05:58) - Dave's journey

(09:39) - How Dave's strategy generates leads

(17:37) - First steps to being more yourself

(24:05) - Why going "too" narrow is important

(34:24) - Self-deprecation as a copywriting tool

(41:45) - Picking the right fight

(51:06) - Dave's last advice

(55:52) - Top 3 resources

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→ Buy my book: https://book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails:everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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