Some buyers aren’t purchasing because they’re desperate to escape a problem, they’re purchasing because they can finally see what’s possible on the other side of it.

In this episode, Allison breaks down the transformational buyer and shows you why simply listing what your offer includes isn’t enough to move this person toward a decision.

You’ll learn how to connect the work inside your offer to the meaningful outcomes your audience actually wants, without relying on vague, fluffy promises. Because your potential buyers shouldn’t have to figure out why your offer matters; your sales emails need to make that connection for them.

TAKEAWAYS

  • Learn how the Transformational Buyer differs from the Pain Point Buyer, even when both are experiencing the exact same problem.
  • Use grounded aspirational language to help your audience picture a desirable future that still feels specific, believable, and connected to your offer.
  • Add “so that” language to your sales copy to clearly connect the work your buyer will do with the outcome they want to experience.
  • Review your offer’s features and ask what each one changes, creates, or makes possible for your buyer.
  • Stop ending your sales copy at “you’ll learn how” and start showing your audience why that knowledge actually matters.

LINKS YOU MIGHT FIND HELPFUL: 

Check out the blog post that accompanies this podcast episode for more details and resources.

If today’s episode made you realize that your Email Pitch Sequence needs to focus on the transformation made possible through solving a specific pain point, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.

Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.

Or how about the episode that talks about the Details Buyer? You can listen in here.

Or maybe the episode about the Skeptical Buyer? You can listen in here.

Or how about the episode abou the Relational Buyer? You can listen in here.

Or how about the episode about the Invitational Buyer? You can listen in here.

Or how about the episode about the Pain Point Buyer? You can listen in here.

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. 

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

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