Some buyers on your email list don’t need you to convince them they have a problem—they already know. They’re living it, they can name it, and they’ve probably tried to solve it before.

In this episode, Allison is breaking down the Pain Point Buyer. This is the Buyer Type who feels the frustration, sees the gap, and needs your sales email to connect the dots between their problem and your solution—without the gross, shame-y marketing tactics. Because yes, you can sell by naming what’s not working, without making your people feel terrible about themselves.

TAKEAWAYS

  • The Pain Point Buyer already knows they have the problem your offer solves, so your job is not to manufacture pain—it’s to make them feel seen, understood, and supported.
  • Not everyone with a problem is ready to solve it, which means this email is best used later in your Email Pitch Sequence when your buyer is more aware and closer to making a decision.
  • Strong pain point messaging names the real frustration beneath the surface-level problem.
  • You can acknowledge what’s not working without using fear, shame, or overly dramatic copy to push someone into buying.
  • An email speaking directly to the Pain Point Buyer should clearly connect the buyer’s existing frustration to the transformation your offer helps them create.

LINKS YOU MIGHT FIND HELPFUL: 

Check out the blog post that accompanies this podcast episode for more details and resources.

If today’s episode made you realize that your Email Pitch Sequence needs to call out the pain points your auidence are experiencing, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.

Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.

Or how about the episode that talks about the Details Buyer? You can listen in here.

Or maybe the episode about the Skeptical Buyer? You can listen in here.

Or how about the episode abou the Relational Buyer? You can listen in here.

Or how about the episode about the Invitational Buyer? You can listen in here.

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

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