Not everyone on your email list is ready to buy because you listed the modules, bonuses, and deadline. Some of your buyers need to understand you first. They want to know why you do what you do, what has shaped your approach, and whether they trust the person behind the offer. 

In this episode, Allison breaks down the Relational Buyer and shows you how to write an origin story sales email that creates connection and moves people toward buying. Because your story matters—but only when it clearly connects back to the offer you’re selling.

TAKEAWAYS

  • The Relational Buyer is asking more than, “Is this offer right for me?” They also want to know if they trust you, understand your perspective, and feel safe learning from you.
  • A strong origin story email is not the same thing as a casual “about me” email. It should explain why you care about solving this problem and how that connects directly to your offer.
  • Your story does not need to be dramatic, deeply vulnerable, or trauma-filled to be effective. It simply needs to be relevant to the problem your offer solves.
  • The most persuasive stories help your reader understand your lens, your beliefs, and the reason your approach is different.
  • Don’t make your reader connect the dots on their own. After sharing your story, clearly explain why it matters and why it led you to create the offer you’re inviting them into.

LINKS YOU MIGHT FIND HELPFUL: 

Check out the blog post that accompanies this podcast episode for more details and resources.

If today’s episode made you realize that your Email Pitch Sequence needs to help your Relational Buyers know and understand more about what makes you tick, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.

Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.

Or how about the episode that talks about the Details Buyer? You can listen in here.

Or maybe the episode about the Skeptical Buyer? You can listen in here.

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. 

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

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