EP 483 | The Buyer Type Who Needs Proof Before They Buy [7 Buyer Types Series]

In this episode, Allison is continuing the 7 Buyer Types Series with one of the most common buyer types sitting on your email list right now, the Skeptical Buyer. This person isn’t difficult or impossible to sell to, they’ve just been burned before, and they’re reading your emails with a little side-eye.

In this episode, you’ll learn why your biggest, flashiest client wins might actually make skeptical buyers trust you less, and what to share instead. Allison breaks down how normal, grounded client stories can lower the wall, build belief, and help your next buyer finally think, “Okay… this could actually work for me.”

TAKEAWAYS

• Skeptical buyers are not cynical buyers, they are people who have been disappointed by overhyped promises, under-delivered offers, and vague success stories before.
• When you lead with your biggest client win too early, a skeptical buyer may write it off as an exception instead of seeing it as proof that your offer can work for them.
• Grounded, “normal” client stories can be more persuasive because they help your audience see the realistic path from where they are now to what is possible.
• Your skeptical buyer needs context, transparency, and specificity, not louder claims, more exclamation points, or another shiny screenshot.
• Instead of simply dropping a testimonial like a receipt, use client stories to connect the dots between the problem, the shift, the strategy, and the result.

LINKS YOU MIGHT FIND HELPFUL: 

Check out the blog post that accompanies this podcast episode for more details and resources.

If today’s episode made you realize your Email Pitch Sequence needs to help your Skeptical Buyers see themselves in your offer, Pitch Perfect will help you write it (and the 6 other emails for your other 6 buyer types). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.

Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.

Or how about the episode that talks about the Details Buyer? You can listen in here.

CONNECT WITH ALLISON:

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Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot