In this Empire Exclusive episode, Allison sits down with business strategist Megan Yelaney to talk about how she’s using email to create real connection, build demand, and make her newsletter something people actually look forward to reading.

Megan's approach to her newsletter doesn't involve cramming every email with “mind-blowing value”. Instead, Megan shares the simple three-part format behind her weekly newsletter, The Weekly Edge, and how she blends personal life, behind-the-scenes business content, and client wins in a way that feels both strategic and genuinely human. 

TAKEAWAYS:

  • Your newsletter doesn’t have to be packed with constant education to be valuable; connection, transparency, and behind-the-scenes context can be just as powerful.
  • Megan’s three-part newsletter format makes email easier to write by giving each issue a simple structure: life, business, and client stories.
  • Behind-the-scenes content is working because people want to see how you actually operate, make decisions, solve problems, and balance real life with business.
  • Client wins become more compelling when you give context, not just screenshots, so your audience can understand the transformation and see what’s possible for them.
  • A weekly newsletter can become a repurposing engine for your content instead of another one-off task that disappears after you hit send.

LINKS YOU MIGHT FIND HELPFUL: 

Check out the blog post that accompanies this podcast episode for more details and resources.

Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.

Attract dream clients with your unique origin story with Megan's Business Story Blueprint

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. 

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

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