Sometimes the smartest #HotelSales strategy starts with driving through a competitor's parking lot and checking out the trucks! Those company names might reveal your next extended-stay customer, and no fancy algorithm replaces that kind of local intelligence.
At last month's My Place Hotels of America conference, I spoke with Jeff Wermager, VP of Sales and Revenue, about combining sophisticated #RevenueManagement technology with some good old-fashioned detective work. My Place's Market Force program already has 75% of its hotels participating, and Jeff sees opportunities well beyond pricing rooms.
He's focused on finding the right guests at the right rates for the right length of stay. Watch how My Place combines technology and local sales intelligence to strengthen #ExtendedStay profitability and why Jeff wants GMs out from behind their computers.
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