What Happened When This Independent Hotel Joined Marriott?

Hotel owners looking for clarity in the transaction market might be waiting a very long time. But waiting for perfect conditions isn't much of a growth strategy either.

During The Lodging Conference, which recently wrapped up in Phoenix, I caught up with Kirk Pedersen, COO, and Paul Sacco, Chief Growth & Development Officer at PM Hotel Group. Two years after PM Hotel Group joined forces with Sightline Hospitality, they're pursuing growth opportunities in luxury, lifestyle and outdoor hospitality despite the uncertainty in the #HotelInvestment market.

At Reset, an outdoor hospitality property in Joshua Tree, Kirk saw firsthand how much a major hotel brand influences consumer demand. The property initially faced the challenge of attracting guests as an independent hotel, but demand increased dramatically after Reset joined Marriott's Outdoor Collection. For #HotelOwners, it's a powerful demonstration of how the right brand partnership changes a property's competitive position. Hear Kirk's perspective on that experience and where he and Paul see opportunities in #HotelDevelopment despite the uncertain transaction market.

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