During The Lodging Conference, Mark Sergot, Chief Development Officer, Americas, at IHG Hotels & Resorts, and I talk about a shift reshaping hotel development: owners at the end of a franchise agreement care far more about performance than the deal they signed years ago.
Mark hears the same message again and again from owners: key money, fees and term length still count, but stronger results drive the next decision. That helps explain why IHG says Garner now ranks as the fastest-scaling brand in company history.
Mark also shares how IHG uses brands like Hotel Indigo and Ruby to give owners more options across #HotelDevelopment and conversions.
Hear how Mark thinks about #HotelPerformance, what owners tell him directly and why those conversations shape IHG's growth strategy across #Hospitality.
Thanks so much to Actabl for supporting this podcast. Actabl gives you the power to profit. Visit Actabl.com.
Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.
Podden och tillhörande omslagsbild på den här sidan tillhör
No Vacancy Live. Innehållet i podden är skapat av No Vacancy Live och inte av,
eller tillsammans med, Poddtoppen.
