AMResorts co-founder Javier Coll lasted just two months in retirement before jumping back into #Hospitality. Now he's bringing a new level of luxury to #AllInclusive resorts with a JW Marriott in Costa Rica. His philosophy? Guests shouldn't spend their vacations constantly reaching for their wallets. I couldn't agree more!
On a recent episode of No Vacancy, Suzanne Bagnera and I spoke with Javier, President of Mullen Hospitality Management, about the economics of upscale all-inclusive resorts and his Griffin Club concept. He's creating a VIP experience within an already luxurious resort, giving owners another opportunity to command premium rates. But how much more are guests willing to pay, and what convinces them it's worth the price? Javier offers an interesting perspective on #HotelDevelopment and how owners can capture more revenue from luxury experiences.
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