Marriott Vacations Worldwide just expanded its owner benefits program from five levels to seven, including new Reserve and Pinnacle tiers. But what makes those additional benefits valuable enough for vacation owners to deepen their loyalty to the brand?

At Marriott's Grande Vista in Orlando, No Vacancy News host Glenn Haussman speaks with Maria Lieberman, VP of Marketing at Marriott Vacations Worldwide, about the strategy behind the expansion and the opportunities for #VacationOwnership operators.

Marriott is putting greater emphasis on personalized vacation planning, flexibility and exclusive experiences that extend beyond traditional resort stays. Think concerts, cruises and guided tours. But how do those perks influence customer loyalty, and what do they mean for owners who already enjoy the brand?

Glenn and Maria examine how Marriott is approaching those questions and why personal recognition plays an increasingly important role in #Hospitality.

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