Natalie Ellis built Bossbabe into a movement that reached millions. From the outside, she'd made it. Then one day, she sat on a Zoom call and said five words she'd never planned, "I quit. Buy me out."
In this episode, Natalie shares why financial freedom never felt like enough, how growing up in chaos activated her nervous system, and how she had to rewire that to build differently. Jun and Natalie also get into the messiness of being a founder, hitting rock bottom and navigating uncertainty, and rebuilding Bossbabe brick by brick until it made $2.2M in the 12 weeks Natalie was offline. Don’t worry, she breaks down how she got there too.
Whether you’re a founder or someone trying to build something and don’t know where to start, don’t miss this episode.
Chapters:
01:39 How her definition of freedom changed
04:22 External success vs. internal chaos
07:42 Why she hid the struggle
12:31 How Bossbabe started as a membership
16:32 Retention, churn & thinking in CAC/LTV
20:15 The green card saga that wiped out her savings
25:35 Buying out her partner & burning it all down
28:06 "Saying no is a deeper yes"
33:45 Growing up in chaos & rewiring her nervous system
42:46 Becoming her family's breadwinner & money-mindset
55:58 What a freedom-based business really is
1:05:58 How she uses AI (and what she won't give it)
1:11:33 What she'd tell her daughter not to do
New episode drops on Monday! Make sure you're following the show so you don’t miss it. See you then.
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