Step one to building a personal brand? Go see a therapist. That's where Chris Do starts: the inner work.
Jun sits down with Chris - designer, teacher, the one who's been building in the personal branding space for over a decade - and they go deep. They riff about why most personal branding advice is just a sales pitch in disguise, why Chris stopped creating for his audience and they showed up anyway, and how caring less about what other people thought made him more respected.
Then, Chris runs a personal branding masterclass, starting with how to find your origin story, breaking everything you know into 5 pillars, never running out of content, and his take on pricing that'll change how you charge.
Whether you’re years into building a personal brand or don’t even know where to start, you don’t want to skip this episode.
Chapters:
01:45 The key to building a personal brand
05:54 Three prompts to find your story
09:50 Self-expression vs. performance
11:47 Stop creating for your audience
14:45 How to pivot
19:53 Turn your expertise into a year of content
27:42 Personal brand vs. business
31:42 Jun's first product
33:42 Burnout, a sabbatical, and teaching
40:42 Identity & breaking stereotypes
50:14 Chris’s lowest point
56:46 Pricing and charging for value, not time
1:04:06 Buying an art school & fixing higher-education
1:08:48 Don't believe your own hype
The next episode drops later this week. Make sure you follow Creator Unplugged so you don’t miss it. See you soon!
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