In the first episode of Creator Unplugged, Jun sits down with Cat Goetze (aka AskCatGPT) to pick her brain about building in public and using AI for both content and business. 


Here's the thing: most creators are using AI wrong. Cat uses it to find her blind spots, poke holes in her own thinking, and tell her why she's wrong - and she explains how you can do the same. 


She also gets into the messy behind-the-scenes of building her business "Physical Phones", the systems holding the content and the operation together, and how that first launch did $120K in pre-sales in 3 days. She then gets really tactical on her content strategy: Where her ideas come from, how she scripts and films, and why she only sells products that look good on camera.


Jun and Cat also talk about how they each use Claude as creator-operators, and the parts of their work they’d never hand over to AI. 


Chapters:

  • 00:00 Intro
  • 02:00 What building in public really means
  • 04:05 Where Physical Phones came from
  • 08:57 The pressure behind a $100K launch
  • 14:03 Sourcing, 3PLs & the first hires
  • 18:45 Separating the brand from the business
  • 23:40 Customer trust, weekly "cat calls" & email updates
  • 28:41 Ideating content that converts
  • 33:38 Starting on camera at age 13
  • 40:01 Taking intentional phone breaks
  • 48:04 Using AI to expose your blind spots
  • 56:43 AI on the operations side
  • 1:05:07 How creating changed her personally

If you’re looking to level-up your AI game in your content or business, this episode is for you.


Episode 2 drops next week. Follow Creator Unplugged wherever you’re listening to this!


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