Aileen Xu has been a creator for 12 years, which is long enough to try just about every way there is to make money online - and to learn which ones are actually worth it.
In this episode, Aileen, the creator behind Lavendaire, goes through everything she’s tried: brand deals, affiliates, digital products, courses, a membership, a physical workbook she's run for 10 years, and now a meditation app called Resonance.
She breaks down the pros and cons of each, what she’s prioritized and scaled vs. what she’s let go of, and the mindset shift that changed everything for her: creating for impact and joy instead of validation.
If you’re curious about what it takes to build true longevity as a creator-operator, you’re going to want to tune into this episode.
Chapters:
01:11 Starting with an affirmation
03:32 How to reset a stuck mind
07:41 What her schedule looks like & beating burnout by flowing with your energy
11:41 Her healing journey & the slowdown
14:05 Significance vs. impact
18:40 Building in public without being salesy
23:02 Trying every way to make money
26:11 Why she built the Resonance app
31:29 The pain of physical products
32:40 The pros and cons of building an app
34:38 Turning followers into paying users
39:25 A mantra for creators
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