Turn “I don’t know what to post” into a daily habit that grows your audience. Join the Storytelling Challenge HERE.
Inquiries/Partnerships: aceel@creatorcollege.com
Tyler Chou is the attorney behind some of the biggest deals in the creator industry. She's in the middle of brokering a $100 million exit for one of her clients right now. And she'll tell you most creators are building their entire livelihood on rented land.
Jun sits down with Tyler to talk about what it actually takes to turn a following into a business you can own and one day sell. They get into the first product every creator needs to build, the channels that are literally worthless to buyers, the contract clauses that unintentionally rob you, and the exact AI prompt to protect yourself before you sign anything.
If you’re a creator with a dream of building a business (and not continuing to chase brand deals), this episode is for you.
Chapters:
02:53 From Hollywood lawyer to creator attorney
06:37 The power of a personal brand (and being job-proof)
08:37 Owning assets vs. the brand-deal hamster wheel
11:59 What buyers actually want
12:32 When you should NOT sell your business
18:00 Your first product: ask your audience
20:28 The channels no one will ever buy
25:36 The biggest contract mistakes creators make
28:49 Partnerships, trademarks & when to hire a lawyer
34:44 Burnout & the boundaries she set after
39:33 The psychology of a creator who can exit for $100M
42:06 The lawsuits big creators might face & how to avoid them
Don't forget to follow to the podcast! It takes 2 seconds and makes sure you never miss any of our upcoming episodes.
Podden och tillhörande omslagsbild på den här sidan tillhör
Jun Yuh. Innehållet i podden är skapat av Jun Yuh och inte av,
eller tillsammans med, Poddtoppen.
