E9 | Finding your customers (without overthinking your ideal client)

Who is your ideal customer? It's one of the first questions many creative entrepreneurs ask. But what if you don't actually know yet?

In this episode of Mugs & Marketing, Ashley and Alisha share how they discovered their customers through experience instead of trying to figure everything out before getting started.

From surprising pottery buyers to online yoga students from around the world, this conversation is all about letting your audience reveal themselves over time.

In This Episode:

☕ Why we both assumed our customers would be people like us
☕ The surprising customers we actually found
☕ How Ashley built an international online yoga community
☕ Why grandparents became some of Alisha's favorite pottery customers
☕ Why it's okay if people unsubscribe
☕ How your audience naturally changes as your business grows
☕ Why taking action is more important than creating the perfect customer avatar
☕ Collaborating with others to reach new audiences

Favorite Takeaway

"You don't have to figure out your perfect customer before you start. Start first, then let your customers show you who they are."

Resources Mentioned:

📌 Fill the Grid Challenge Waitlist http://ashleyrosehagen.com/ftgwaitlist
📌 Ashes Academy http://ashleyrosehagen.com/work-with-me
📌 YouTube for Yoga Teachershttp://ashesyoga.thrivecart.com/youtube
📌 Free Morning Yoga Classes http://ashesyoga.offeringtree.com/schedule
📌 Alisha Hagen Art https://alishahagenart.com
📌 Join the Mugs & Marketing Coffee Club https://ashleyrosehagen.com/podcast

Connect With Us:

Ashley Hagen
ashleyrosehagen.com
@AshesYoga

Alisha Hagen
alishahagen.com
@AlishaHagenArt

If this episode helped you think differently about finding your customers, we'd love to hear from you! Join the Coffee Club or send us a message and tell us who your customers have surprised you to be.