In this episode of Mugs & Marketing, we're diving into Ashley's entrepreneurial journey and the winding path that led her from a small town in Minnesota to building a successful online business helping yoga teachers and wellness professionals.

Ashley shares how an early interest in graphic design and marketing eventually combined with her love of yoga, teaching, and technology to create the business she runs today.

We talk about quitting a stable full-time job, becoming a full-time fitness instructor, moving across the country, navigating major life changes, and how building an online business gave her the flexibility she needed as a mom.

If you've ever wondered whether your previous experience "counts" or if you're capable of building something different for yourself, this episode is for you.


In This Episode

  • Growing up in a small Minnesota town
  • Studying graphic communications and marketing in college
  • Working in a university marketing department
  • Quitting a stable job to teach yoga full-time
  • Teaching 10–20 fitness classes per week
  • Moving to Washington and starting over
  • Building an online business while becoming a mom
  • The impact mentors and business coaching had on her growth
  • How YouTube helped expand her reach
  • Why marketing skills matter for creative entrepreneurs


A Favorite Takeaway

"You don't need the entire roadmap. You just need the next step."

One of the biggest themes of this episode is that entrepreneurship rarely follows a straight line. Many of the skills Ashley uses in her business today came from experiences that didn't seem connected at the time.


Mentioned in This Episode

  • Ashley Hagen / Ashes Yoga
  • Website: https://ashesyoga.com
  • Free Morning Movement & Meditation Classes
  • Ashes Academy Membership


Connect With Us

Ashley: @ashesyoga

Alisha: @alishahagenart


Coming Up Next

Next episode, we're flipping the script and sharing Alisha's story—from elementary art teacher to full-time pottery artist creating mugs, selling at art markets, and building a handmade business from her backyard studio.

If you enjoyed this episode, be sure to follow the podcast and share it with a creative friend who might need a little encouragement on their business journey.


Rss
Podden och tillhörande omslagsbild på den här sidan tillhör Ashley Hagen & Alisha Hagen. Innehållet i podden är skapat av Ashley Hagen & Alisha Hagen och inte av, eller tillsammans med, Poddtoppen.