Episode 12: What Does It Actually Mean to Launch Something?
What's the difference between publishing something and actually launching it?
Alisha asked Ashley this question while Ashley was deep in the behind-the-scenes work of launching her new Fill the Grid program... so naturally, we turned it into an episode.
This week on Mugs & Marketing, we're having a casual chat about what a business launch actually looks like, why you should start talking about your offer before it's ready, and how these same strategies can apply to everything from online courses and yoga classes to pottery shop drops.
We also get into the less glamorous side of launching: overachieving, exhaustion, launches that flop, and learning how to look at your numbers without deciding the whole thing was a failure.
In This Episode
- Publishing vs. launching—what's the difference?
- Why you should talk about your offer before it's finished
- Building a waitlist before opening sales
- How Alisha could "launch" a collection of unicorn mugs 🦄
- How far ahead Ashley starts planning a launch
- Why you probably don't want to launch every month
- Perfectionism, overachieving, and launch exhaustion
- What Ashley has learned from launches that didn't go as planned
- Conversion rates and why the numbers matter
- Why deadlines can help people take action
- Real urgency vs. fake scarcity
- Why your first launch is really a test
Favorite Takeaway
You don't have to finish the thing before you start talking about the thing. Build the interest while you're building the offer.
Resources Mentioned
Affiliate disclaimer: Some links may be affiliate links, which means we may earn a small commission if you make a purchase, at no extra cost to you.
Connect With Us
Ashley Hagen
ashleyrosehagen.com
@AshesYoga
Alisha Hagen
alishahagen.com
@AlishaHagenArt
Have you ever launched something, or are you working on something you'd like to launch?
Tell us about it! Leave a comment on YouTube, send us a message, or reply to one of our emails. We love hearing what you're creating.
