Revenue is up. Margins are down. And you're working harder than ever to stand still.
After 18 years in ecommerce and eight Shopify stores selling trade tools, workwear and building materials, Reid, founder of Trade Counter Direct, knows exactly what it feels like to be a "busy fool". In this episode, he shares why chasing revenue can quietly cost you money, why Google will never tell you to spend less, and what he's learned about protecting margin in a market with around 7,000 to 8,000 competitor price changes every week.
He also opens up about the trademark dispute that wiped his business off Google for nearly two months, and how it forced a 175,000-product move from Magento to Shopify, done in-house in just three to four weeks.
In this episode:
Why more revenue doesn't always mean more profit, and the ad spend advice you won't hear from Google
How a "be a penny cheaper" pricing strategy leads to a race to the bottom
Testing price increases 1% at a time until the sales data tells you to stop
Surviving two months off Google and a 175,000-product migration
What AI shopping agents that buy at a set price could mean for how retailers price
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