Most brands scale the fun bit first. More ad spend, more traffic, more orders. Then the warehouse can't keep up, returns pile up, and the bit nobody planned for becomes the bit that breaks the business.

Tom Gatenby, CEO of Squashed Pixel has been building on Shopify for 17 years and were one of the first ten partners in the UK. Squashed Pixel now spends as much time on warehousing systems, ERP integrations and order management as it does on storefronts. He's watched a lot of brands find this out the hard way.

Useful if you're scaling or thinking about moving platform:

How to work out what a platform really costs you — 12 months minimum, three to five years for the truth, and count the apps and conversion fees, not just the monthly bill
Why WooCommerce being free usually isn't, once you add servers, SSL and downtime
What actually makes brands replatform: being hacked, checkout failing on Black Friday, not being able to ship an idea in under six weeks
Why 25 apps costs you more than 25 subscriptions
What expanding into the EU really involves before you press go

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