What if adding insurance to your Shopify checkout could increase conversion, reduce returns and create a whole new revenue stream?
John Readman is joined by Jamie Hamer, serial entrepreneur and founder of Loxa, to look at the surprisingly powerful psychology behind product insurance at checkout.
Loxa is an insurtech business helping high-value Shopify merchants offer insurance on everything from furniture and tools to bikes, glasses and catering equipment. Jamie explains how the model works, why simply offering insurance can increase conversion even when customers don't buy it, and why insured products see around a third fewer returns.
They cover:
Why Loxa built for Shopify first, with some integrations live in as little as three hours
Why some products work brilliantly for checkout insurance, while phones and boilers don't
How Loxa gets a 93% claims acceptance rate, while using vouchers to bring customers back to the original merchant
Why the opportunity doesn't end at checkout, with post-purchase cover and a subscription "wallet" on the horizon
And one big question for the future of agentic commerce: will AI shopping agents buy insurance for us?
If you sell high-ticket products on Shopify, this is a side of the customer journey you probably haven't thought about enough.
Find out more at loxacover.com, connect with Jamie Hamer on LinkedIn, and check out his podcast, Retail is Detail.
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