Live shopping is working, but you don't need TikTok to do it. More Shopify brands are now streaming live sales directly from their own stores, keeping the customer, the data and the checkout for themselves.
Sharon Lee Thony runs SLTC, a Shopify-first agency working mostly with fast-growing beauty, health and wellness brands. She joins John to share what's actually driving results right now: how live shopping on Shopify works in practice, why Meta's returns have quietly slipped for a lot of brands, and why Reddit ads are converting far better than their tiny ad spend suggests they should.
Sharon also has one of the more unusual founder stories around. She started SLTC in 2018, sold it to Fiverr in 2020, spent five years as an employee inside her own business, then bought it back at the start of this year. She explains why she did it, and what she's changed now she's back in the founder seat.
Listener offer: free live shopping consultation
Sharon and the SLTC team are offering Shopify brands a free live shopping consultation. They'll:
Review your product catalogue and recommend the products or collection best suited to live shopping
Plan your event from start to finish, including promoting it beforehand, support on the day (on camera or coaching on key messages), and email and SMS follow-up to convert your audience afterwards
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