What happens after you meet somebody at a networking event?
Do you start building a relationship, or accidentally turn them into a marketing target?
In Episode 30 of Networking Nuggets, Keith explores the difference between having a commercial purpose for networking and treating every person you meet as a potential customer.
He looks at why connection numbers can create an illusion of relationships, why not every conversation needs an immediate outcome, and why networking becomes much easier when we allow people to be people rather than prospects.
Because someone doesn't have to buy from you to become a valuable part of your network, and sometimes a relationship doesn't have to produce anything commercially at all.
This week's challenge is to choose one person in your network from whom you want absolutely nothing, then do something useful or thoughtful for them with no ask attached.
This week's Networking Nugget:
You can want networking to create opportunities without expecting every person you meet to be the opportunity.
📘 From Awkward to Connected is available now on Amazon.
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