How he got the biggest gym founder on his board (Max Cotton, Vor)

Max Cotton fought MMA professionally, then spent five years building Vor, an AI exercise programming engine that deliberately avoids LLMs. He tells Will about the founder who spent $40,000 in tokens on an LLM that produced the same workout every time, how PureGym founder Peter Roberts came to join the board and fill the round, the two pivots that took Vor from consumer coaching to B2B infrastructure, and why starting a company tested him more than cage fighting and ultramarathons combined.