Araminta speaks with Zak Ali from Finder, about what drives success in Fintech affiliate marketing and comparison-site partnerships. Zak explains why generic inbound pitches get ignored and why publishers take risks only when brands show proof (case studies, competitive rates, clear fit, and specific page placements). They discuss how offers and transparency affect clicks and conversions, when it makes sense to use affiliate networks like Impact for tracking and setup, and how AI overviews and LLMs are changing attribution and pushing partners to pay for visibility despite hard-to-prove ROI. Zak shares how Finder is building an owned audience. How Finder repurposes content across platforms in a “search everywhere” world, and how AI workflows and tools support content efforts.
Key topics include:
- How can fintechs get featured on Finder
- What mistakes to avoid in a fintech pitch
- When to use platforms vs networks
- Why LLM visibility is becoming a marketing priority
Useful links:
Find Zak Ali on LinkedIn: https://www.linkedin.com/in/zak-ali44
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to:https://www.mintcopywritingstudios.com/podcast
This episode was produced by Orama - thought leadership videos and podcasts:
https://orama.tv/
About Araminta Robertson:
Araminta is the Founder and Managing Director at Mint Studios, an agency that turns content into measurable pipeline for fintech and financial services companies.
About Fintech Marketing Lab
Fintech Marketing Lab is a podcast hosted by Mint Studios,an agency that turns content into measurable pipeline for fintech and financial services companies. This podcast is where we experiment, explore and break down how fintech marketing actually works in practice. Each episode, our host, Araminta, talks with top fintech marketers about what they’re testing, what they’re learning, and how they’re pushing the boundaries of brand, strategy and team building.
Timestamps:
00:00 Intro
02:07 AI Shakes Affiliate Trust
04:24 Owned Audiences Win
07:36 Getting Featured on Finder
13:31 Attribution in the AI Era
18:03 Finder Content Waterfall
24:57 Winning LLM Visibility
31:21 Build Automation and Earn Trust
