Targeting Enterprise? Here's What Needs to Change With Your Marketing | Pamela Velentzas - VP, Marketing at Spreedly
Araminta speaks with Pamela Velentzas, VP of Marketing at Spreedly, on how to go from SMB to enterprise. Pamela explains what enterprise requires, she describes budget moves away from paid search toward curated in-person experiences, partner-led events, ABM-style named account programs, and PR/analyst relations, with examples of what worked. They also discuss PR, ABM, LLM-driven research, Reddit and OpenAI ads testing, and a content pivot.
Key topics include:
- How to market fintechs to enterprises
- Why enterprise messaging must change
- Where to spend enterprise budgets
- How events build buyer relationships
Useful links:
How Fintechs Can Win in AI Search webinar: https://www.mintcopywritingstudios.com/ai-search-report
Find Pamela Valentzas on LinkedIn: https://ca.linkedin.com/in/pamelavelentzas
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to:https://www.mintcopywritingstudios.com/podcast
This episode was produced by Orama - thought leadership videos and podcasts:
https://orama.tv/
About Araminta Robertson:
Araminta is the Founder and Managing Director at Mint Studios, an agency that turns content into measurable pipeline for fintech and financial services companies.
About Fintech Marketing Lab
Fintech Marketing Lab is a podcast hosted by Mint Studios,an agency that turns content into measurable pipeline for fintech and financial services companies. This podcast is where we experiment, explore and break down how fintech marketing actually works in practice. Each episode, our host, Araminta, talks with top fintech marketers about what they’re testing, what they’re learning, and how they’re pushing the boundaries of brand, strategy and team building.
Timestamps:
00:00 intro
04:08 Messaging Must Shift
05:48 From Dev Talk to CFO Outcomes
08:50 Budget Reallocation for Enterprise
10:18 Events and ABM Experiences
14:19 SMB Pain Points vs Enterprise Outcomes
19:28 PR Stories That Drive Enterprise
24:23 Named Customers Proof
33:38 Enterprise Content Playbook
38:19 Reddit Strategy Explained
40:52 Enterprise Expansion Advice
