In this episode, Araminta interviews Rachel Verrill, about designing conference booths and successful events. Rachel shares common booth mistakes and some unusual tactics. She explains her process for vetting vendors, when to use booth design agencies, and designing around demo needs. She shares tips for side events, and how to mobilize your team to make sure that all their initiatives contribute to the pipeline.
Key topics include:
- Why you shouldn’t care that much about foot traffic
- Why your BDRs are the most underrated people you can bring to an event.
- How she ties every event decision back to pipeline
- How to build your event playbook
Useful links:
Find Rachel Verrill on LinkedIn: https://www.linkedin.com/in/rachel-verrill/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to:https://www.mintcopywritingstudios.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Fintechs.:
https://orama.tv/
About Araminta Robertson:
Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.
About Fintech Marketing Lab
Fintech Marketing Lab is a podcast hosted by Mint Studios, a content marketing agency specialized in the fintech and financial services industry. This podcast is where we experiment, explore and break down how fintech marketing actually works in practice. Each episode, our host, Araminta, talks with top fintech marketers about what they’re testing, what they’re learning, and how they’re pushing the boundaries of brand, strategy and team building.
Timestamps:
00:00 Introducing Rachel Verrill - Field marketing manager
02:37 All about booths and events
10:18 Vendors And Agencies
17:27 Choosing A Booth Theme
25:43 Color Coding VIP Targets
31:28 Side Events That Work
39:37 Hosting Sporting Suite Events
42:31 Events As Product Signal
43:13 Closing Thoughts And Gratitude
