Connor Lewis's revenue has gone from $114K in year one to $448K, to $858K, to pacing $1.3M in year four. What the numbers do not show is the year he was crying at Christmas, barely making rent in Boston, and seriously applying for creative director roles because he thought he had made a mistake. His then-girlfriend talked him out of it. He is glad she did. This episode covers all four years.
0:00 – Intro
4:47 – From video intern to a team of three at Predictive Index and the layoff that started everything
8:06 – Going all in on a $10K severance check with no sales skills and no LinkedIn presence
13:57 – Year one rock bottom: $70K revenue, 60-hour weeks, and applying for jobs at Christmas
17:22 – The pricing evolution and why Tas immediately told him $40K starting price was still too low
19:13 – What the full Studio Lewis deliverable actually looks like for a $40K engagement
25:09 – The workshop: $5K to start, applied as a credit, 60% close rate, and why it changed everything
29:09 – Choosing project-based over retainer and building an offboarding engine that drives renewals
40:24 – Iris, the first full-time hire, and what Connor does now instead of running shoots himself
43:05 – The $30K project that was never used, the on-set disaster, and the client who came back
#FreelanceMarketing #VideoMarketing #SoloFounder
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