Fletch started with $300 homepage audits and now charges $10K, $20K, or $30K depending on how much a company has raised. Anthony Pierri and Rob Kaminski explain how they raised prices, why almost nobody pushes back, and how they decide when to bend on a border case.
- How three pricing tiers replaced one flat rate
- What happened when sprints passed $7,500 and then $10K
- Why they now take one project each per week
0:00 Intro
6:29 Nine months of failed cold outreach
10:46 The headless CMS experiment that proved niching works
18:37 Spinning out of Headway
32:30 Why a co-founder matters
38:58 The “big baby” decision rule
50:37 Testing a cohort model
59:28 Revenue and pricing tiers
1:05:44 Underrated and overrated advice for going solo
#PricingStrategy #ProductizedServices #SoloConsultant
This episode is sponsored by Unbounce.
If you're running paid media and sending clicks to a generic homepage or a landing page nobody has touched in a year, Tas built the fix for that. Her Core Four framework is the only four landing pages your B2B paid media program actually needs, and she is giving away the Unbounce templates, the Figma files, and other helpful tools for free.
Grab the full toolkit HERE.
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