You've spent years building something people trust with their face. Then somewhere in the middle of running the business, the brand, and the household, the version of you that started it all can get buried under everything you're holding.
Nicole Smith is the injector behind @lipsandlattes and the founder of HēBē Skin Health in Claremont and Laguna Beach, and a mom of three. A routine antibiotic once swelled her brain and took her ability to drive, to read, even to find her own car in a parking lot, and it also took her fear, which is exactly what pushed her to open her own practice. She came on for her first-ever podcast to talk about what it takes to run a luxury, public-facing business as a mom, and which viral beauty trends are actually worth it.
What You'll Learn
→ The insane antibiotic scare that ultimately drove Nicole to start HēBē
→ Why she didn't name the clinic after her viral handle, and what that decision was really protecting
→ The part of the business she finally handed off after years of doing it all herself
→ Where her burnout actually comes from and the small reset she swears by
→ The beauty treatments she says are a waste of money, and the two things every woman should start in her mid-30s
→ What she prioritizes when she hires so her office is a place you actually want to be
Everything you're holding at once
Running a business, a brand, and a household means a hundred things live in your head at any moment, and the ones that matter keep losing to the ones that feel urgent. The fix is getting it out of your head and into one system you actually use, so nothing falls through the cracks. I made a free 15-minute training that walks you through how to build it. Watch here → go.alexpayetta.com/training
Lorissa's List
Lorissa's curated list of the products, services, and providers actually worth your time, all vetted to a higher standard so you can skip the search.
👉 lorissaviolet.com
Connect With Us
Lorissa Violet
lorissaviolet.com | @lorissaviolet
Alex Payetta
alexpayetta.com | @alexpayetta
Nicole Smith
hebeskinhealth.com | @lipsandlattes
Timestamps
0:00 Meet Nicole Smith, the injector behind Lips & Lattes
3:16 Why the brand and the business have different names
7:38 The health crisis that pushed her out on her own
12:59 Losing her fear, and deciding to open a business
13:29 Building HēBē with three little kids and a leap of faith
19:11 Juggling the clinic, the social, the injecting, and three kids
23:08 Handing off the social, and a saturated market
30:24 Her hard line on lip filler and teens
40:10 Burnout, and where it actually comes from
44:41 How she and her husband split the business and the home
58:09 Where to find Nicole
