A year ago this week, I published my book, Emotional Targeting. The book was based on 10 years of work, hundreds of clients and thousands of A/B tests. What most people don't realize... I A/B tested the book itself before it was even a book.
In Part 1 of our 2-part book publishing series, my COO Jessica Noel interviews me on the messy process of writing Emotional Targeting. We get into:
→ Why I waited until I had a TON of proof to write it → How I tested every chapter on LinkedIn before the book existed → The verbal-thinker hack that finally got the book out of my head → The "is this just a long blog post?" moment of doubt → How I knew it was time to stop revising and hit publish
If you've been thinking about writing a non-fiction book, this is the honest behind-the-scenes version.
Part 2 drops next week. We're sharing the launch strategy, what worked and what we'd do differently.
📘 Emotional Targeting: Win Hearts, Boost Sales, Own the Market is available here → https://taliawolf.com/book
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