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Why More Creators Are Planning Their Exit

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More than 60% of full-time creators in the US now have some kind of exit plan, and increasingly creators take on investment to expand their businesses, which helps set them up for an exit.


Jasmine Enberg and Kaya Yurieff sit down with Stephanie Patrick, co-founder and former owner of Theorist Media, which runs popular YouTube channels like Game Theory and Food Theory to talk about how she and her husband and co-founder Matthew Patrick, a.k.a. MatPat sold their company to LunarX back in 2022. 


They were among the first creators to sell their company and helped develop a roadmap for creators looking to retire or exit their businesses. Stephanie Patrick discusses how she knew it was time to step away and how they structured their deal with LunarX. She also reflects on how, back in 2019, few people understood why she was talking about exits – and now that she’s on the other side of one, shares her advice for creators looking to grow.

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