Everything We Got Wrong About Starting a Creator Business

Scalable just hit 50 episodes. To celebrate, Kaya Yurieff and Jasmine Enberg went through the archives to pull the biggest lessons from a year of conversations with founders, creators and CMOs, along with what they've learned (often the hard way) building Scalable themselves.

Founders warn that everything takes longer than you think, creators share why your followers aren’t really yours and CMOs make the case that creators can reinvent brands even though the fundamentals of marketing haven’t really changed. Plus, the funniest and most surprising moments of the year, from Don Lemon’s F-bomb to an uncooperative camel in Doha, Qatar.

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