Back to School and ‘Back to Work’ | RushTok, Staples Baddie and Employee Influencers

Back-to-school season has become a summer-long social media spectacle and brands are racing to keep up. This week on Scalable, Jasmine and Kaya unpack the rise of RushTok, $10,000 dorm makeovers and the creator content reshaping how families shop for back-to-school supplies during a time when many households are struggling financially. Plus, they debate how much TikTok could lose from a nationwide school cell phone ban.

They also dive into why more big brands like Starbucks and Gap are now paying their staff to post TikToks and Instagram reels on the job, after once firing employees for creating content about their work. Lastly, Kaya and Jasmine give their take on what recent affiliate marketing scandals could mean for the creator commerce boom.

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