The Return of Monoculture and the Rise of the Creator Box Office Hit

Monoculture isn’t dead. Neither is Hollywood. 

This week, Kaya and Jasmine explain why shared cultural moments like Taylor Swift and Travis Kelce’s wedding or the Knicks winning the NBA championship are more important than ever—and why we might not be as different as we like to think.

They also debunk some of the big headlines around the success of Backrooms and Obsession as the summer’s best box office since the pandemic comes to an end. Hint: No, creators aren’t saving Hollywood. These YouTuber-led movies were both horror films—and there were plenty of hit movies this summer that weren’t made by creators.

Finally, Kaya and Jasmine share their conversation from the Cannes Film Festival about the convergence of the movie industry and the creator economy. They discuss why the future of the film industry may be less about Hollywood versus creators and more about a deeper collaboration between the two.

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